LaSalle Sports was born out of the wish to protect cyclists and their “vélos” in all aspects of biking, whether they’re riding to meet friends for a movie, to buy some groceries or to trail up and down through that forest path they wish they had discovered years ago.

Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation. Our foundation is where we house our major programs and engage individual members, affiliate organizations, and corporate sponsors.